Six deliverables. Every build.

✍️

01 · Editorial Copywriting

Custom narrative, written by hand.

Magazine-style narrative. Third-person editorial voice. No templates, no AI prose, no boilerplate from another doctor's site.

In scope

• Full site narrative drafted from your discovery questionnaire
• Headlines, body, FAQ, meta-copy
• Up to 2 rounds of editorial revisions
• Compliance read against your jurisdiction

Not in scope

• Blog or article series (Authority tier or SEO Content add-on)
• Patient case studies that reveal identifying details
• Testimonial or review copy on the doctor's own site

🎨

02 · Bespoke Design

Designed from a blank canvas.

No theme, no builder, no starter kit. Layout, typography, and palette are chosen for your specialty and personality.

In scope

• Custom layout per doctor
• Typography pair selected, kerned, paired
• Brand palette, motion system, micro-interactions
• Up to 2 rounds of design revisions

Not in scope

• Logo design (we use your existing mark, or set it in type)
• Print collateral, business cards, brochures
• Photography direction or commissioning

📱

03 · Mobile-First Build

Mobile-first. Then desktop.

Over 70 percent of patients arrive on a phone. Every site is designed for mobile first and scaled up. Tested on real devices.

In scope

• Responsive layout from 375px to 2560px
• Real-device testing on iOS and Android
• Touch targets and tap behaviour
• Reduced-motion and dark-mode handling

Not in scope

• Native iOS or Android app
• Internet Explorer 11 support
• Custom builds for kiosk hardware

🔍

04 · SEO Foundation

Findable, on day one.

Schema.org structured data, meta, sitemap, robots, canonicals. Submitted to Google and Bing on launch.

In scope

• Schema.org Physician + MedicalOrganization graph
• Per-page meta and OG tags
• Sitemap, robots.txt, llms.txt, security.txt
• Google Search Console and Bing Webmaster submission

Not in scope

• Long-form SEO content articles (Authority tier or add-on)
• Backlink campaigns or link-building
• Paid Google Ads management

🌐

05 · Domain & Hosting

First year included.

Your personal domain registered in your name. Managed hosting and SSL for the first year. Yours to keep.

In scope

• One personal domain (yourname.com or similar)
• Domain registered in your name
• Managed hosting for year one
• SSL certificate, automatic renewal

Not in scope

• Year two onward (Monthly Maintenance add-on, $16/mo)
• Email hosting (Google Workspace, Microsoft 365, etc.)
• Premium domains over $50/yr registrar fee

💬

06 · WhatsApp Integration

One tap. Direct line.

A WhatsApp link configured for your clinic, with optional pre-filled messages. The contact route most patients actually use.

In scope

• WhatsApp link, click-to-chat URL
• Optional pre-filled message (e.g. "Hi, I'd like to book a consult")
• Tracked as a conversion event in analytics
• Floating action button on mobile if requested

Not in scope

• WhatsApp Business API setup or chatbot configuration
• Booking-system integration (Calendly, Doctolib, etc.)
• Multi-agent inbox (Patient Engagement System add-on)