Ready to begin, or still have questions?
Every engagement starts with a short written form. WhatsApp is fastest if you want to ask a question first. We respond within one business day.
A premium personal website that pays for itself with the first patient who finds you through Google. Three tiers, one-time pricing, no monthly subscription for the build itself. Optional add-ons amplify reach when you are ready for them.
We price on the work we ship, not on a monthly retainer or padded scope. Here is what each tier represents on our side of the table.
The Professional tier covers a complete narrative-driven personal site, one doctor at a time. On our side, that means: a written discovery questionnaire that replaces a discovery call, background research into your training and clinical focus, a custom-written narrative draft (not a templated bio), bespoke design from a blank canvas (no theme, no builder), front-end development, mobile responsiveness, on-page SEO, and a compliance review against your jurisdiction's medical advertising rules.
You also receive your first year of domain registration and managed hosting at no additional cost. Two rounds of revision are included; most clients use one. The 30-day post-launch support window covers any technical fixes, minor copy edits, and questions about the live site.
This is the right tier if you want a website that is unmistakably yours, holds up under a compliance reviewer's eye, and is ready to launch in roughly two to three weeks.
Authority adds the work that helps a credentialed specialist stop being invisible online. SEO content pack means three long-form articles written for patients in your specialty (not generic blog posts), optimised for Google and structured for the answer engines. GEO and AEO optimisation extends that visibility to AI search surfaces (Google AI Overviews, ChatGPT, Perplexity), which now drive a meaningful share of patient research.
The bilingual build is genuinely written, not machine-translated. Typically English plus Mandarin for Singapore and Hong Kong practices, but any second language is on the table. Email signature design and a Google Business Profile pass-through close the credibility gap between your website and every other surface where a patient first encounters your name.
This is the right tier for the surgeon, dentist, or specialist who is generating organic enquiries today and wants the website to do real lift. It is also the tier we recommend most often.
Legacy is built for the established leader running a multi-market practice or preparing one. It scales the build to up to six languages, each professionally translated and culturally adapted. The social media starter kit gives you bilingual templates for Instagram and LinkedIn so the brand shows up consistently outside the website. Quarterly content refresh means a fresh long-form article each quarter through the first year, keeping the site genuinely indexable in search.
Six months of maintenance is included, covering hosting, SSL, backups, content updates, and priority support. Build is multi-locale and treated as a single project rather than a series of bolt-ons.
This is the right tier if you treat your personal brand as a long-term asset, operate across multiple markets or languages, and want a single engagement that handles the full launch and the year that follows.
Your website is the foundation. These services amplify reach, save staff time, or extend the brand into channels you already use. Engaged when you are ready for them, not bundled in a way that pads the headline price.
A centralised conversational platform that connects WhatsApp, email, and clinic enquiries into one managed inbox for your practice. Reduces missed messages, gives front-desk a clean queue, and keeps a record of patient correspondence in one place.
Branded templates for Instagram and LinkedIn, optimised bio copy, and a link-in-bio page that matches the website. Lets staff post on-brand without designing from scratch each time.
Three long-form articles written for patients in your specialty, optimised for Google and structured for the answer engines. Each article is researched, drafted, and compliance-reviewed the same way as the main site.
A branded email signature with your photo, credentials, and website link. Renders cleanly on Outlook, Gmail, and Apple Mail. Small surface, outsized credibility lift.
Ongoing hosting, SSL, daily backups, content updates (within reason), and priority support. Cancel any time with 30 days written notice. Most clients keep this on after the first year.
Get cited by AI search engines. We optimise your site for Google AI Overviews, ChatGPT, Perplexity, and featured snippets so patients find you through generative and answer-engine results, not only the classic ten blue links.
Reach patients in their preferred language. We localise your narrative into up to six languages per build with culturally adapted copy, not machine translation. Each locale has its own URL path so it indexes properly in regional search.
End-to-end digital strategy, patient acquisition systems, conversational automation, and marketing services for clinics and practices. Delivered by Zeta Media, the parent studio behind Drfol.io.
Every Drfol.io engagement is delivered by Zeta Media Pte Ltd (UEN 201200615E, Singapore). The full terms live in our Terms of Service and Refund Policy. Here is the short version.
The tier fee is one-time and quoted in USD. Payment is taken when you submit your onboarding form. Your first year of domain registration and hosting is included. Add-ons and monthly maintenance are billed separately when engaged.
A full refund (less payment processing fees) is available within 48 hours of payment, before research begins. Once research starts, refunds move to milestone credit. Once the site is approved and launched, the fee is earned. Full stage-based rules in our Refund Policy.
Your domain is registered in your name. The site files become yours once payment clears. The codebase is static HTML, so any front-end developer on earth can pick it up. You are not locked into our platform.
Async only. Written questionnaires, email, WhatsApp. No scheduled calls. Every brand direction and final launch is reviewed by our founder before it reaches you.
Five questions we are asked most. Full FAQ is on the FAQ page.
Because the work is one-time. We build a personal website, hand you the domain, and step back. We do not believe in a $99-per-month subscription that recycles a template and never ends. That model is designed to keep you paying, not to ship something you own.
If you want ongoing maintenance, hosting, or content updates after launch, our Monthly Maintenance add-on is $16 a month and you can cancel any time. The build itself is paid for once.
Because most of our clients are international, USD is the cleanest reference currency. We accept payment in SGD at the spot rate, by card or bank transfer, and the invoice is issued by Zeta Media Pte Ltd in Singapore.
Photography is not included. We do not direct or commission photoshoots. If you do not have professional headshots, we will note this in the onboarding review and recommend a local photographer, but the photoshoot itself stays on your side.
Year two of domain renewal and hosting is not included; either keep the Monthly Maintenance add-on running or take ownership of the renewal directly.
Anything outside the original brief (extra languages, additional pages, post-launch redesigns, social campaigns) is quoted separately.
Yes. The most common path is starting at Professional and adding the Authority deliverables (SEO content pack, bilingual build, GBP optimisation) as separate add-ons later. The total ends up close to the Authority tier; the difference is timing, not money.
If you upgrade before research begins, we simply re-quote and adjust. After research begins, we build the original tier as scoped and add the upgrade work as a follow-on engagement.
For multi-doctor practices building several individual websites in the same engagement, we discount each site after the first. The discount depends on the number of sites and the languages involved.
For referrals from existing clients, the new doctor receives a credit against their tier fee. The existing client receives an equivalent credit toward maintenance or future add-ons. Send an email to hello@drfol.io if either applies to you.
Every engagement starts with a short written form. WhatsApp is fastest if you want to ask a question first. We respond within one business day.